![]() ![]() ![]() When asked about the benefits of Creative Cloud from a technology standpoint, Narayen said that Adobe customers have more rapid access to program updates - one of the key benefits Adobe touts for Creative Cloud subscribers - compared to those who have purchased perpetual licensed CS products. The answer lies in a comment Adobe chief executive officer Shantanu Narayen made at an analyst and press briefing at the CS6/Creative Cloud launch in late April in San Francisco, California. I'll look at a few obstacles to avoid, but first let's answer a more pressing question: Why would Adobe's decision to begin a subscription-based model be a good thing? Does this mean the end of perpetual licenses (purchasing the software, either on physical disc or electronic software download, or ESD)? Is Adobe moving toward a subscription model?Īnd how could Adobe avoid an outcome similar to that of the Loch Ard? My recent Streams of Thought column on Adobe's Creative Cloud change of course struck a nerve with readers, not just for its analogy to a seafaring incident (the sinking of the Loch Ard near Melbourne, Australia), but also for the uncertainty that surrounds Creative Cloud. ![]()
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